3D ProduCt Animation

Just like in real life

(view - grab - recognize)

Interactive – mouse click & scroll for zoom, details and turning object


Fotodesign Unterleithner produce multi-axial 3D shots with support of Hensel and XY-Imager flexible industrial components.


With a rotating load of 120kg and a diameter of 1,2m the basis is given for small, big and even bulky products to get photographed. Thanks to the intuitive controls of the presentation the visitor is able to take a close look to the product.


To show the product functionality moving components (doors, caps … open/close) are an eye catcher in the presentation.

360° shots per Level

Typical amount of shots are 24, 36 or 72 but can of course be individually configured. The single high resolution 360° shots are then mastered by use of dedicated animation software to the 360 degree presentation.


The higher the number of shots, the more uniform the rotation will be up to a barely recognizable difference compared to a video.


The website integration is done with HTML5 (JavaScript) but can also be implemented with Flash. Of course, pictures of a 360 degree series can be used for other purposes as well.

Moving Product-components

Moving parts shed light on the high quality. Moving drawers or doors show the product-stability under action. A look inside the object confirms the offered quality and provides further details.


To rouse your product to life Fotodesign Unterleithner creates a transaction design for the moving parts.

3D Product-animation

When holding a product in hands, one automatically starts a holistic evaluation with all senses. It is examined, grabbed, moved in all directions, the weight felt and manufacturing checked.


The 3D product animation is the answer to this behaviour. When mastering the multi-axial presentation shots of multiple levels are combined. The website visitor is able to change between the perspectives to get an in-depth insight.

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